The Ice Cream Project: London pop-up of strange ice-cream flavours is causing a social media storm - 9Kitchen

2022-09-04 18:55:22 By : Mr. Kangning Tian

By Karishma Sarkari| 1 week ago

Soy sauce, Worcestershire sauce, mayonnaise, ketchup, baked beans – they're all items you'd expect to find in your pantry.

But, in the UK, they're all unexpected flavours of ice-cream you can try at a pop-up store in London.

Watch our taste test in the video above.

The Ice Cream Project boasts a variety of hand-made ice-creams and sorbets designed to celebrate designer Anya Hindmarch's favourite cult food brands, including savoury sauces, condiments, tea, breakfast cereals and even baked beans.

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"Making 'everyday things in an extraordinary way' has always been a passion of mine and is the reason why I love to play with iconic brands," Hindmarch says of the experiment.

"The Ice Cream Project sets out to challenge perceptions, working with the most sophisticated ingredients and recipes in an artful way."

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It's generating so much buzz on TikTok and Instagram that people are travelling from other parts of the UK just to try the concoctions they've seen on social media.

In the recent heatwaves, staff tell 9Honey people have been queuing as long as two hours, as a constant stream of people come into shopfront, located in London's Belgravia.

"Coco pops and Frosties are the best sellers, quickly followed by Soy Sauce and Baked Beans," a spokesperson said.

When 9Honey popped by for a visit, the Baked Beans and Ketchup flavours were sold out to taste and tubs of Coco Pops were all taken from the freezer.

The ice-creams are made in Devon, in the UK's south west, and available for £3.50 ($6.05) per scoop or in 500ml tubs for £10 ($17.25).

The pop-up opened on July 9 and runs through till August 28 but its popularity is sure to see it return to the capital next summer.

I tried the mayonnaise, soy sauce and Worcestershire sauce flavours from the condiments section of the menu, along with the rolled oats, Frosties and Coco Pops from the cereal selection.

Unsurprisingly, the cereal varieties all lent themselves nicely to ice-cream flavours. Think about leaving your Frosties soaked in milk and then freezing it – that's what it tasted like.

The texture of the rolled oats and the soft crunchiness of them was a nice surprise and an unexpected taste win.

The soy sauce was not to my taste, but for anyone who enjoys a bit of salted caramel, this might be one for you.

Similarly, the Worcestershire sauce was too savoury to enjoy as a sorbet for me and has a real kick to it in the after-taste.

While I expected mayonnaise to be similar to those two, I found it surprisingly refreshing and more akin to vanilla ice-cream.

A delicious toasted sesame ice-cream laced with umami-rich naturally brewed soy sauce

A sweet tomato fruit sorbet with a splash of Worcestershire sauce

The perfect combination of sweet, salty and tangy flavours

An ice-cream infused with a great tasting black tea blend. An elegant frozen afternoon pick-me-up

A surprising rich and creamy ice-cream with the zestiness of lemon and tang of vinegar

A fruity, aromatic taste with a spicy hit of tamarind and dates

A bright, refreshing mint sorbet laced with tiny pieces of smashed Polo

The 'original tangy taste' ice-cream with a hint of heat

A rich, sweet flavoured ice-cream brimming with protein

A creamy ice-cream blended with Quaker's 100 per cent wholegrain oats with maple syrup for a touch of sweetness

A smooth and creamy ice cream whipped with the original homemade taste of Bird's custard

Kellogg's Coco Pops

A delicious milky chocolate ice-cream interspersed with the crunch of Chocolate flavoured toasted rice

A rich vanilla ice-cream with frosted corn flakes. Made with Tony's closely guarded secret recipe- it's gr-r-reat!

Lyle's Golden Syrup

An ice-cream with notes of butter, caramel and honey

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